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ampersand research market research nottingham qualitative & quantitative
ampersand research market research nottingham qualitative & quantitative

Robin Hood ... the legend lives on (according to our survey)

Updated: Mar 15, 2022

Robin Hood ampersand research

A week ago Sarah & I had an hour to kill before a presentation in Lincoln and stopped off in the city centre for a bite to eat. During the course of our lunch we found out 2 new facts (to us) about the city; it has a castle and is the birthplace of the tank. Despite visiting Lincoln on numerous occasions our knowledge and associations were limited to the Cathedral and the Christmas market.

This made us wonder what people outside of Nottingham, the home of ampersand research, associate with Nottingham.

On our travels we have heard numerous reactions to Nottingham when we have announced where we are based – an abundant amount of women to men, slab square, goose fair etc. However being a quantitative researcher and all about the numbers I needed robust data.

So ampersand research conducted a short survey about the city, and one of the questions asked was:

“What first comes to mind when you think of Nottingham?”

The folklore heroic outlaw famous for stealing from the rich and giving to the poor stole first place - almost half of participants (47%) stated Robin Hood.

The next most common answers were Sherwood Forest (12%), Nottingham Forest (6%) and universities (6%).

As the qualitative researcher in ampersand research Sarah started exploring and researching Robin Hood in more detail and found that there is actually a Robin Hood Day ... and, coincidentally, it is on now:

For further information about this survey, or ampersand research, please contact Mark Lasbury


T: 0115 9932343

Survey details:

N=278 interviews with those aged 18+ living in the UK but outside of Nottinghamshire

Conducted 26th October 2015

Image: © Copyright Kim Fyson and licensed for reuse under Creative Commons Licence

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