Content marketing is everywhere!
Even this article is a poorly disguised attempt at it!
Entrepreneur, blogger and author Seth Godin once said,
“Content marketing is the only marketing left”
Although we don’t necessarily totally agree with this statement, we do appreciate that it is an important part of the marketing mix.
When used effectively content marketing can provide many benefits including:
&…Increasing website traffic
&…Higher visibility on search engines, helping to push websites up the rankings
&…Demonstrating expertise and knowledge on a specific area
&…Increasing brand awareness and reputation
At ampersand research we work with a number of digital marketing agencies, PR companies and end clients to help generate content for social media, newsletters and press releases. We have also used this type of marketing for our own website – check out Robin Hood - the legend lives on
Finding relevant and good quality content can be difficult. Not only is it time consuming but it takes a certain skill to turn an idea into an engaging article for the readers. Thankfully, there are lots of companies giving great advice on how to go about it. We loved this recent blog by the award winning, Nottingham based, digital agency Hallam Internet on content marketing: 4 content types that work for link building
As you will read in the blog they suggest using marketing research to assist with content...and this is where we can help!
ampersand research would be delighted to work with you to create an amazing research campaign to help you with content marketing. Our expertise will ensure facts, figures and statistics are robust, reliable and representative allowing you to be the authoritative voice on a topic. We can provide you with the proof and a wealth of content that you can share with your audiences, and all at an affordable level!
For further details please feel free to drop us an email: firstname.lastname@example.org, or give us a call on 0115 993 2343.