This time last year there were high fives and fist bumps all around at & HQ as we had just found out that we were down to the last 3 for the AQR Qualitative Excellence Award 2019 for a study we had conducted with Nottingham Trent University:
“Coloured pens and sticky notes triumph in the digital age – reigniting engagement amongst teens”
For this project, we decided not to go down the expected "digital" route and focussed instead on a refreshingly simple way to reignite an unprecedented level of engagement and a staggering depth of insight from our teenage cohort (a link to details of the project is below).
Whilst we did not go on to win the coveted award, we were honoured to have been in such esteemed company and over the moon to have been Highly Commended by the panel. It meant, and continues to mean, so much to us to have our work recognised by the international Hub of Qualitative Thinking, the AQR.
We would like to take this opportunity to thank the amazing team at Nottingham Trent University who were, as ever, an absolute pleasure to work with. In addition, a big thanks to everyone else involved in the project – the “often-unsung heroes” of qualitative research to borrow an AQR phrase of 2020! From the fantastic venues that accommodated our 18-metre stimulus display to the amazing recruiters who screened potential participants, we could not have done it without you!
And finally, a big shout out to the AQR for giving us permission to link to the article and for featuring our case study in this month’s edition of In Brief.
So grab a cup of your favourite brew, find a comfy seat and read all about our Highly Commended Finalist entry here: https://www.aqr.org.uk/a/20200813-digital
If you would like to find out more about this case study, or our experience of working with clients within the Education sector please feel free to drop us an email - firstname.lastname@example.org or give us a call – 0115 9932343
Association for Qualitative Research: www.aqr.org.uk
Nottingham Trent Univeristy: www.ntu.ac.uk